Can the NFL crack Britain's Sports Media?
Live NFL games have been a roaring success in the UK. So why haven't traditional sports media outlets in Britain embraced it in the same way?
This year, four live NFL games will be played on British soil.
More and more young people are being swept up by the sport and following it week to week. So what is it that is preventing traditional media outlets in Britain from tapping into that excitement?
We sat down with NFL UK’s PR director David Tossell to dig a little deeper and explore the main issues the NFL has faced.