Could social media and personal branding help female athletes to gain more prestige?

The sports media is actively showing off how much they have improved to increase women’s media coverage. Unfortunately, the figures tell us the opposite. Last year, female athletes got 4% of the worldwide sports media coverage according to UNESCO. In 2017, BBC Sport's Barbara Slater, commented, ‘There's a transformation in women's

Ladies European Tour needs a facelift in order to fight against the gender pay gap in golf – this week’s Jordan Mixed Open will be a stepping stone towards that

The first quarter of 2019 has come to its end. At this point, it is a good time to analyse the progress (if any) of professional golf through the lenses of equality. The game is the same. The equipment is the same. The rules are the same. The money is

From the early female football pioneers to the female face of e-sports — Chapter 1

Chapter 1: The history of women in sport Establishing the modern Olympic Games — the celebration of male athletes “Sport is one of the most powerful platforms for promoting gender equality and empowering women and girls,” declares the mission of the International Olympic Committee (IOC). Gender equality is part of the essence

“We have seen enough. Now it’s time to act” — Niina Toroi wants to see more diversity and ethical decision making in sports management

“Impractical, uninteresting, ungainly, and, I do not hesitate to add, improper.” This is how Pierre de Coubertin, the father of the modern Olympic Games, described women’s sport in the late 19th century. It was a time when modern sport started to become organised. In his opinion “the solemn and periodic exaltation of male athleticism” was

10 reasons why sports mega events are increasingly hosted by authoritarian countries and not democratic western states

The most recent example of a democratic state that cancelled a bid for the Olympic Games came in November 2018 when Calgary voted against hosting the 2026 Winter Olympics. Stockholm is still bidding for those Games. It withdrew its bid for the 2022 Games and also the current bid is arguable.