At the end of May, Thomas Frank and his Brentford side finally decided to stop flirting with promotion to the Premier League and made it official, thanks to a play-off final victory over Swansea City.
As well as setting up a season of topflight fixtures for the first time since 1947, the Bees stand to gain a minimum of £170m from their triumph, a staggering amount which even dwarfs the proceeds from Chelsea’s UEFA Champions League victory on the same day.
The assurance of topflight football also plays a huge part in keeping hold of their top talent.
Clearly, the benefits are wide-ranging. Sports Gazette’s Charlie Gordon headed to the Brentford Community Stadium to paint a clearer picture of what this might mean for the West London side.