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Brighton fans the happiest in the Premier League according to AI

As many of us are aware, we’re in the midst of an AI revolution which will undoubtedly change our day-to-day lives indefinitely.

But before any Arnold Schwarzenegger fanatics brush off their Terminator outfits, a more innocent appropriation of the technology has been taken in the form of AI facial recognition software.

In a campaign launched by Oddspedia, 10,000 selfies across each of the 20 Premier League stadiums were extracted from Instagram in order to analyse the sentiment of the fan faces shown and reveal who genuinely are the happiest fans.

Often touted as the one of the best place to live in the UK, it’s perhaps no surprise that Brighton supporters are ranked as the happiest in the league. According to the data, almost six out of ten of their fan selfies were regarded as having ‘happy’ sentiments.

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Following Seagulls fans closely were Manchester City and Arsenal fans, who have certainly had plenty to cheer about this season. Both sets of supporters watched their teams score a cumulative 187 goals as the title race went all the way to the final day of the season.

At the opposite end of the table, Everton and Nottingham Forest supporters were reportedly among the saddest in the league, with 10.1% and 9.8% of their selfies reflecting sadness, respectively.

It was a tough season off-the-field for both clubs, who were both punished with points deductions after breaching Financial Fair Play (FFP) rules.

Meanwhile, Luton Town fans were supposedly the angriest, with 7.2% of selfies expressing anger, significantly above the league average of 4.1%.

The Hatters had a tumultuous first campaign in the Premier League – dropping 22 points from winning positions – including heartbreaking late goals by Arsenal and Liverpool in stoppage time.

With the use of AI seemingly becoming synonymous with elite sporting stadia, who knows what the next developments could be to enhance the matchday experience.

Click here to view the full findings.


  • William Gruffudd Thurtle

    William, 22, is a trilingual Welshman, trying to find his way in the bustling metropolis. A competitive (yet admittedly average) sportsman, William is ready to dip his hand into any sport, with a keen eye on all news leading towards the Paris 2024 Games. Rugby editor. Tennis co-editor.