Can ‘The Hundred’ help cricket crack America?
The stakes are high for English cricket as the new season gets under way with the introduction of “The Hundred”. The competition starts 21 July and goes until 21 August, it is hoped that the innovative 100 ball format and new team identities will attract an untapped audience to cricket.
The Hundred was set to debut in 2020 but was pushed back due to Covid-19.
Former England international Monty Panesar had a chat with Sports Gazette Editor Mitchell Marshall, an American new to the game of cricket, to ask about using the word ‘outs’ and how the league might be marketing similar to American leagues.
All women’s and men’s matches will be televised on Sky Sports, The BBC will show some games including the opening matches and finals.
Fans are also due back in stadiums by June the new format will have a chance to be played in front crowds.
