Could social media and personal branding help female athletes to gain more prestige?

The sports media is actively showing off how much they have improved to increase women’s media coverage. Unfortunately, the figures tell us the opposite. Last year, female athletes got 4% of the worldwide sports media coverage according to UNESCO. In 2017, BBC Sport's Barbara Slater, commented, ‘There's a transformation in women's

Bingham buoyant ahead of World Snooker Championship

Former champion Stuart Bingham spoke of his excitement ahead of this year’s World Snooker Championship, but warned the nature of the sport’s blue riband event will play a big part in determining who is victorious at the Crucible. Bingham, 42, currently sits 12th in the world rankings and is an outside bet to claim snooker’s

Colouring outside the tramlines: Do we need shorter Tennis formats?

The International Tennis Federation has recently announced changes to the Olympic Tennis Event, shifting the men’s singles gold medal match to a shorter, best of three set format. Changes have also been announced for doubles events, with men’s and women’s matches to be decided by a match tiebreak to 10 points when level at one-set

Gary Hunt: A man at the height of his powers

You walk forward. Stop. You close your eyes. Take a deep breath. And another. Visualise. Another breath. Your mind a whirlwind of thought. Go. Jump. Do it.  You do it, you jump, from twenty seven metres in the air, down into the dark blue abyss below. Squeezing three perfectly executed flips

Ladies European Tour needs a facelift in order to fight against the gender pay gap in golf – this week’s Jordan Mixed Open will be a stepping stone towards that

The first quarter of 2019 has come to its end. At this point, it is a good time to analyse the progress (if any) of professional golf through the lenses of equality. The game is the same. The equipment is the same. The rules are the same. The money is

Is a format change destined to boost squash’s popularity?

The squash world has recently been rocked with the news that despite a fourth successive bid for inclusion, the sport will not feature at the Olympic Games in Paris in 2024. With a host of talented French players spearheading a bid which seemed to be ticking all the boxes set

These are the three most extreme water sports in the world

Today is world water day. A day that higlights the imprtance of sustainable management of fresh water resources. To celebrate we look at three extreme water sports. Cliff diving  Originally a niche sport, cliff diving has been popularised in recent years thanks to Red Bull’s Cliff Diving World Series in 2009.   Professional Red